Jess McAllister — Builder Sales & Growth Strategist

About

Jess helps residential builders grow from word-of-mouth operators to scalable businesses. She spent 5 years running digital marketing and lead generation for a multi-brand volume builder group before going independent. Her experience spans both sides — she knows what builders need from leads (intent, budget, timeline) and what homeowners need from builders (trust, transparency, communication). She writes practical sales and growth content based on real conversion data.

Areas of Expertise

sales strategylead generationbusiness growthcompetitor comparison

Professional Experience

Builder Growth Strategist Lead Machine Network

2024–present

Produces sales strategy, lead generation, and competitor comparison content for CrocLeads. Analyses builder conversion data to inform content recommendations.

Digital Marketing Manager Multi-Brand Volume Builder Group (Melbourne)

2019–2024

Managed $1.2M annual digital spend across 4 builder brands. Grew lead volume 340% over 3 years while reducing cost-per-lead from $180 to $65.

Marketing Coordinator Boutique Renovation Company (Melbourne)

2017–2019

First marketing hire. Built the company's digital presence from zero, establishing SEO, social, and referral channels that generated 60% of new enquiries.

Key Achievements

Reduced cost-per-lead from $180 to $65 across 4 builder brands (340% volume increase)
Built lead generation systems producing 800+ qualified leads per month for volume builder group
Speaker at Digital Marketing for Construction Conference 2023: "Why Builders Waste 70% of Their Marketing Budget"

Publications

Why Builders Waste 70% of Their Marketing Budget Digital Marketing for Construction Conference Proceedings, 2023

Education & Qualifications

Bachelor of Business (Marketing) Swinburne University, 2017

Google Ads Search Certification Google, 2019

HubSpot Inbound Marketing Certification HubSpot Academy, 2020